It’s a strange world; the market for jewelry. When Yvonne started marketing her product marketeers advised her to target the age group between 20 and 30 yrs.

WRONG!!!

sold-to-an-84-yr-oldMost of her designer jewelry (>80%) ends up in the age groups 40 yrs and older. A good example is one of the gallery visitors this week: 84 yrs young coming over from George (about 350 km) by car and back home with a ring on one of her fingers.

Reason for buying: “It’s something different. I don’t want to have jewelry ‘from-13-in-a-dozen’. I rather have something special and original”